In Korea, the elderly poverty rate is four times higher than the OECD average. Many Korean seniors struggle financially after retirement due to a lack of awareness about retirement measures, an inadequate social security system, and a growing disconnect between generations. Soro-soro aims to address this issue by empowering seniors and fostering intergenerational connections through a unique social lunch box business model.
At Soro-soro, we hire retired seniors to produce and sell delicious lunch boxes. What makes us special is our packaging. Each lunch box contains personal stories of the seniors, carefully chosen every month. Our goal is to engage the younger generation, who are the primary consumers, and raise awareness about the seniors' situations. We also provide a platform for one-on-one support, strengthening bonds between generations.
Soro-soro’s impactful approach has been recognized in the design community. We were honored as a Semifinalist in the Commercial-Print / Graphic / Illustration category of the 2017 Adobe Design Achievement Awards.
