This project focuses on combating group chat cyberbullying, a persistent issue where victims are trapped and perpetrators hide behind jokes. I've created a campaign website with impactful visuals to underscore the gravity of chat-based violence.
When users visit the website, they encounter an interactive experience illustrating the torment faced by victims of cyberbullying. Closing pop-up windows triggers escalating messages that gradually fill the screen. Through strategic visuals and an atmosphere of rejection, the site promotes empathy for victims of group chat cyberbullying. Users can also share this experience to raise awareness, presenting it as a thought-provoking game.
Visit the campaign website
