As an art director of the 2017 Unified Regular Exhibition, 'F-H-YU Jeon', in the Department of Visual Communication Design and Industrial Design at Hongik University, I was in charge of all graphic identities of the exhibition.
The theme of the 8th F-H-YU Jeon in 2017 is "0 and infinity(∞)," which was conceived from the fact that 0 and 0 meet and form a symbol that looks like infinity(∞). This means the huge possibilities of a design that is both "blank" and "infinite."
I put these big themes of the exhibition into the illusions graphics of paradoxical concepts. One is a circle that looks like a convex ball, and the other is like a hollow hole. The lines that come and go between these two circles seem to penetrate the ball and wrap the hole. These lines redefine the two circular relationships with opposing substrates as paradoxes and contradictions. Using this graphic as a key visual, I designed all the promotional materials of the exhibition.
